The brief
Kunstmann wanted to anchor their “Origen” line in the literal landscape of southern Chile — not as a postcard, but as lived memory. We shot over four days in Puerto Varas, working exclusively with natural light and 35mm film.
“We didn’t want to sell beer. We wanted to sell the moment before the first sip.”
The campaign rolled out across print, OOH and a 60-second hero film. It won a Bronze at Cannes Lions 2024 in the Film Craft category.
